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Submitted by adam on Wed, 08/26/2009 - 23:08.
One of the best things about audio programming is that it can be used to supplement and support other output. Your campaign strategy may include events such as public meetings, as well as printed products; for example, ads in newspapers, flyers or brochures. Audio can support and amplify all of these: it can repeat and reinforce the printed information, it can be a feature at an event, or it can extend the reach of the event by allowing you to record it and make this documentation a part of future media output.
You can use multiple platforms to get your audio content out to a larger audience; for example, loudspeakers in public spaces, distribution on CD, airplay from local or national broadcasters, podcasts available on blogs, written transcripts of the audio on your website. Using multiple platforms will help amplify your message.