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Select a format
Submitted by adam on Wed, 09/02/2009 - 03:06.
Once you have a clear idea of what your goals are, and of what sort of message best communicates them, you are ready to select a format or formats: brochure, newsletter, magazine or Zine, book, poster, t-shirt, sticker?
How to decide? Think about your goals, capacity and audience. Are you trying to get people to act fast on an issue, or do you have a message that makes sense on its own and will not date quickly? Simple messages can go into smaller, one-off publications like posters, stickers, t-shirts, booklets or pamphlets, which can include a link to more frequent updates on your website. Posters or stickers can be put up by volunteers, and fliers can be handed out at demonstrations.
If you want to engage people over the longer term, by giving them an in-depth understanding of the issues involved in your cause, or if your messages are evolving all the time, and are related to other developments, then a newsletter, 'zine or newspaper is best.
To highlight a particular subject you could issue a one-off publication such as a briefing paper or communiqué – but don’t suggest it will form part of a series unless you are committed to producing further issues.
A longer text might need to be published as a report or even as a book. If your budget is smaller, it could become an e-book for downloading. Remember that anything published online can be updated more regularly, cheaply and easily.
Using a combination of formats is the best way to reach all your goals and audiences in the short and long term.
COMPARING PRINT FORMATS